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Brand direction
Brand and product campaign idea
Digital strategy
Social media strategy
Paid campaign direction

Helping deliver a guaranteed shine

More than 100 years of valeting experience has ensured that Simoniz’s comprehensive product range can be trusted by professionals to provide market-leading performance with every use.

The challenge

Every Simoniz product is tested extensively in a laboratory to make sure its the absolute best that it can be.

Simoniz operates within a crowded marketplace and it’s hard to differentiate from competitor brands in a low engagement market.

To showcase the quality of each and every product in the Simoniz range, to both new and current customers, we took to the streets to test the Simoniz range against competitors.

Showcasing the products to the general public and getting their views and thoughts was the first step in shaping how Simoniz is viewed.

The WilsonCooke team looked to increase brand awareness for Simoniz within the car cleaning industry, whilst showcasing the award-winning products that Simoniz has within its extensive product range.


Next steps

To achieve this we needed to delve into what it was that set Simoniz apart from competitors, how Simoniz products keep customers coming back, as well as creating a product campaign to attract new customers.

We learnt that the heritage which Simoniz has is great and we looked to enhance and build on the reputation and quality of Simoniz's products and reach the target audience with more emotional narrative and personality which would help deliver a stronger benefit to using Simoniz products.

When delivering Simoniz's new creative offering we wanted to give customers a valid reason to engage, with a key focus on emotion and the affordable choice of award-winning products.

We also wanted to encourage a new target audience to Simoniz through the superior shine and guaranteed results that Simoniz products deliver, along with the money-back guarantee that each product has.


"We are very happy to have selected WilsonCooke as our brand and creative partner."
"The team at WilsonCooke impressed us with their creative approach. We have a lot to say about our brands this year and we are very happy to have selected WilsonCooke as our brand and creative partner."

Claire Fenton, Head of Marketing at Holts