Cranfield University is renowned for partnering with business and industry to deliver transformational research, postgraduate education and professional development. An exciting new centre was to be added the University to include its own freestanding building. The Centre for Design (C4D) was to focus on integrating strategic creativity into business through product and service innovation.
Our challenge was to help breathe new life into the centre – creating a visual identity and language that talked to both business and students.
Following on from successful implementation, we were invited to create stories and identities for several other centres and projects including Carbon Brainprint, focused on measuring the university’s carbon brainprint.