Social media and outreach uses social platforms, like Facebook, LinkedIn, and others, to form new relationships, increase engagement and make communications with a target audience feel more personable, which in turn builds trust and brand loyalty.
Developing a human connection, rather than just a brand perception, with a target audience is extremely important. Social media provides a fantastic channel where brands can connect with their audience on a far more personal level, which boosts the productivity of communications and guides the audience to move toward the desired business outcome.
People engage with and buy from brands they feel connected to. Social outreach is the grassroots, business-critical marketing activity that allows a brands audience to get the most intimate brand interaction, taking their opinion of the brand to a personal level, far beyond just recognition and curiosity – to brand loyalty and fandom.
Leveraging social outreach, WilsonCooke can target and connect directly with a brands desired audience. We can engage them, ask them for feedback and create an interactive relationship that builds brand credibility and boosts sales.
Social outreach is an essential tactic for every business’ marketing strategy.
The WilsonCooke Social Outreach Difference
While we’ve come a long way with leveraging technology to connect, the human factor or personal touch has not lost its value. In actuality, the desire for personal connection amongst consumers has only increased as our communications have shifted more and more behind screens.
WilsonCooke work closely with our clients to understand their business, their voice, their values; who they are and how they want to present themselves to their community. Moreover, we challenge, dig into data and research and ensure that our social outreach strategy meets the desires and goals of our clients, while being skillfully crafted to connect with the unique personas of their target audience.
Our social outreach solutions combat business challenges and help our clients to achieve the reach and engagement they desire through meticulous insight, planning, messaging and execution that delivers.
Brands are driven and led by humans, and sometimes we lose the human in our brand messaging. We collaborate with out clients to ensure they present as human, not just a product or service. This then allows us to create content plans with set timings, best channels and messaging to reach their audience.
With consumers on their devices and smartphones at all times, social outreach initiatives put brands literally in the pocket of their audience, connecting throughout their day, as they would with their friends. Achieving this kind of personal feeling requires skilled humans on the other end leveraging the best data and insights to ensure the audience is engaged while ensuring a bond is formed with the brand.
WilsonCooke have 25 years of experiece in the marketing industry, connecting with customers before and after the social revolution. Applying these decades of experience, we craft social and outreach solutions that win the hearts and minds of the desired audience.
If your brand is struggling to deliver a personal, human connection to your audience, get in touch with WilsonCooke today to discuss how we can help you connect.