Using data-driven, yet creative, digital marketing strategies, WilsonCooke nurture our clients’ customers at precise points in their buying cycle to ensure they become repeat customers. Whatsmore, we do the same with their target prospects to move them through the funnel to become customers. These strategies include:
Search engine optimisation (SEO)
Every brand’s audience uses a search engine to find businesses to engage with or buy from. Therefore the ranking position on these search engines is crucial to being recognised in the digital world.
Conversion rate optimisation (CRO)
CRO activities make tactical changes to enhance the user journey, nurturing them to move toward the desired action for the business.
Pay Per Click (PPC)
Organisations can pay for advertising on search engines using their brand, a clever campaign, and a key message to drive the user to click through to the website. PPC is an immediate impact strategy for businesses looking for quick results.
Content allows us to activate and nurture communication with a brands desired audience. This involves the planning, creation and sharing of content.
Design and Development
We design and develop sites optimised with the user experience in mind. This is the destination which all digital marketing efforts will lead to – the face of the brand.
Affording the opportunity to connect on a personal level with the target audience, social media is an essential tactic for every business’ marketing strategy.
WilsonCooke has in-house expertise encompassing all areas of digital marketing, from customer experience (CX), social outreach, conversion rate optimisation (CRO), lead generation, content marketing, search marketing, campaigns and brand awareness. Our expertise can be broken into the following specialities: