Equip to succeed.
WilsonCooke harness the perfect blend of creativity and strategy to nurture business growth for our clients, with measurable and accountable results that look first-class.
Growth isn’t just about building value; it’s about long term business survival.
We help our clients to take the next step in their business growth. Whether it’s activating a target audience or revamping a strategy that has failed to deliver results, WilsonCooke has united the best in the business to make a difference, do better for our clients and challenge businesses by provoking new ways of thinking.
To nurture growth for your business, we leverage a range of digital marketing initiatives.
Using data-driven, yet creative, digital marketing strategies, WilsonCooke nurture our clients’ customers at precise points in their buying cycle to ensure they become repeat customers. Whatsmore, we do the same with their target prospects to move them through the funnel to become customers. These strategies include:
Customer Experience (CX)
Customer experience, or CX as its most commonly referred to, is the result of the interaction a customer has with a brand. It is made up of the customer journey, the brand touchpoints the customer interacts with, and the environments the customer experiences during their interaction, this includes the digital environments.
Social media outreach uses social platforms, like Facebook, to form new relationships, increase engagement and make communication with a target audience feel more personable, which in turn builds trust and brand loyalty.
Conversion Rate Optimisation (CRO)
Conversion rate optimisation, or CRO, is a system for increasing the value of a companies website visitors. CRO is defined by analysing users behaviours onsite, reviewing any blockers that may be stopping users from converting, and making changes that will nurture the user into conversion.
Lead generation is a critical facet of digital marketing. These initiatives leverage a range of tactics to target a brands ideal customer, bring them into awareness of the brand and onto the brands marketing lists so that they may then be nurtured through the sales cycle.
Content marketing is the key to every marketing strategy. It is the content that captures attention and gets a clients brand message in front of their target audience and existing customers.
Search Marketing (Organic/Paid/Auto)
Search Marketing includes Search Engine Optimisation (SEO), Paid Search, Programmatic and Display, all of which ensure that an organisations website, blog or advertisement ranks higher or is more easily found than that of their competitors.
Marketing campaigns, in every case, are designed to reinforce a brands position in the market as well as driving customer acquisition that supports their brand strategy and message.
Brand awareness activities put brands on the map and in front of their target audience to ensure every marketing initiative is viewed by the exact people that are likely to engage with and purchase from the brand. Even brands with the best products and services have no hope of succeeding if no one knows they exist.
Marketing automation leverages software to more effectively market via a range of online channels, including email, social media, and websites, as well as automating repetitive tasks, creating more efficiency and less room for human error.