Role Overview
It’s a great time to join WilsonCooke – we’re well established and have been in business for over 25 years, we have a fantastic office in Manchester city centre and we have huge growth ambitions. To support this we are looking to expand our Brand Performance Division. This is a very exciting opportunity to work with the Performance Director to shape our Paid Search Offering – working within our specialist Performance Pod.
The ideal candidate will have a minimum of four years Paid Search Experience using Adwords / Analytics / Bing Ads and ideally 360 ( formally Double Click ). You will be working on a varied client base working with both B2C and B2B accounts looking at lead generation and eCommerce clients. An enthusiastic, proactive, results-driven and career-focused individual is crucial for this position.
Requirements:
- Prior experience in paid search
- Working knowledge of popular platforms:
- Adwords
- Display
- Search ads
- Video
- Remarketing
- Shopping & Merchant feed
- Bing Ads
- Facebook / Social Ad platforms
- Experience with the following advantages:
- Google 360 ( Formerly DoubleClick )
- Programmatic platforms
- Ability to think creatively, strategically and identify opportunities and resolve problems.
- Excellent verbal and written communication skill.
- Ability to work within a team and independently.
- Google Accreditation.
- Strong organisational, time management and analytical skills.
- Ability to set goals and use GTM an advantage
- Degree/qualification in a relevant field an advantage
- Working knowledge of Google Data Studio or similar an advantage.
- Strong mathematical skills and working knowledge of Excel/Google Sheets
Responsibilities
- Create and implement Paid search strategies in alignment with the overall Digital Marketing Strategy.
- Track performance of our clients against agreed KPIs
- Manage spend and budgets
- Feed into client status, performance and monthly reports against objectives.
- Identify keyword/phrase opportunities to drive the most valuable traffic
- Write and create engaging ad content.
- Carry out keyword analysis and forecast budget and performance.
- Carry out competitor analysis to inform our own strategies.
- Keep updated on the latest changes in Paid Search.
We’re looking for someone who:
- Is genuinely interested in achieving best in class digital performance for our clients
- Wants to carve out a career in a forward-thinking, ambitious and growing agency
- Is proactive in all aspects of work – a genuine self-starter
- Is flexible, open and enthusiastic – a true team player
- Has self-confidence and good interpersonal skills with the ability to establish positive working relationships with colleagues and our clients
- Is a strong communicator and listener
- Is willing to try new ideas, be brave and learn from their successes and failures
- Is happy to muck in and get stuck in, no matter how big or small the task
- Is thorough with a keen eye for detail always strives to improve and is able to maintain high-quality standards
Benefits:
- Competitive salary
- Holiday entitlement plus a day off for your birthday
- Fully flexible working policy and environment
- Pizza Parties
- Quarterly Socials
- Friday Beers
- Christmas Break
To apply please send your CV and a cover letter to idliketowork@wilsoncooke.agency
