Outsourced Marketing for Manufacturers
All the marketing capability your manufacturing business needs — strategy, brand, digital development, campaigns, search marketing, content marketing, social media, HubSpot — delivered by sector specialists with 20+ years of manufacturing experience.
Outsourced Marketing for Manufacturers
WilsonCooke
Manufacturing Growth. Intentionally.
The Challenge
Three problems every manufacturer with underperforming marketing faces. If any of these resonate, you're in the right place.
Your small internal team is doing their best — but they can't simultaneously cover strategy, SEO, PPC, HubSpot, content, and creative. Campaigns get dropped. Pipeline stalls. Your sales team stops trusting marketing.
"Our team is overwhelmed and things are falling through the cracks."
You've tried agencies before. They ran social media, wrote blogs, and reported on follower counts. They didn't understand RFQ journeys, specification-led selling, or how your technical buyers actually make decisions.
"The last agency just didn't understand our industry at all."
Your marketing activity isn't showing up on the sales dashboard. Spend exists. Campaigns exist. Qualified enquiries don't follow. The gap between marketing investment and commercial outcomes keeps growing.
"We're spending on marketing but it's not generating pipeline."
Our Services
One team. Every discipline. Zero gaps. From strategy to execution — all specialist, all connected to your pipeline.
Our Approach
We don't just run campaigns. We build the entire commercial engine — from first touchpoint through to closed deal.
Full audit of your current position — channels, messaging, pipeline leakage, competitive landscape, and where budget is being wasted. No assumptions. Hard evidence.
Weeks 1–2 · Discovery & Audit
Strategy, messaging architecture, and offer design built around your ICP, sales process, and the specific buying behaviours of your sector and sub-sectors.
Weeks 2–4 · Strategy & Architecture
Platforms, campaigns, landing pages, HubSpot configuration, and content created to perform — not just to look good. Everything connected to your pipeline.
Weeks 3–6 · Platform & Campaign Build
Demand generation programmes launched across SEO, PPC, LinkedIn, email, and content — all aligned to your sales pipeline and qualified lead definition.
Month 2 onwards · Live Demand Generation
Continuous improvement tracked against SQLs, pipeline velocity, cost per enquiry, and revenue. Monthly dashboards your board will actually read.
Ongoing · Pipeline-Connected Reporting
Why WilsonCooke?
| Generalist Agency | WilsonCooke |
|---|---|
| Executes tasks | Owns the strategy |
| Reports on activity | Reports on pipeline |
| Generalist knowledge | 20+ yrs manufacturing |
| External & transactional | Embedded in your team |
| Sells hours | Sells outcomes |
| Doesn't know your buyer | Speaks their language |
Manufacturing, engineering and industrial businesses are our primary focus — not a subset of our client list. Aerospace, automotive, precision engineering, food & beverage, oil & gas, electronics, biopharma, marine.
You don't get one person. You get our entire group of specialists — strategists, digital experts, creative leads, HubSpot practitioners, CRO specialists, and content writers — all working in your direction.
Everything we do connects to enquiries, pipeline, deals, and margin. We align to your CRM, your ICP, and your sales team's definition of a qualified lead — not our own vanity metrics.
No recruitment. No bedding-in period. We speak your language — RFQs, specification-led selling, distributor channels, multi-stakeholder buying committees — before we walk through the door.
We use AI and technology to enhance our specialists' performance — not replace their expertise. Faster insights, better targeting, more effective campaigns for your specific sector.
Service Models
Flexible engagement models that scale with your business — all including a dedicated senior marketing lead and full specialist group access.
Who We Work With
UK manufacturers and engineering businesses with £10m–£150m turnover
Businesses with a small or no internal marketing team (1–5 people)
MDs, Sales Directors, and CEOs who know their marketing isn't working as hard as it should
Businesses who want to grow — new markets, new sectors, more qualified pipeline
Manufacturers who have been let down by generalist agencies who didn't understand their sector
Free Download
Download our full 12-slide sales presentation — covering the problem, our approach, the Enquiry-to-Sale System, all service disciplines, three flexible models, and how to get started.